History

Here we are, inside the Carpano vermouth factory in Piazza Castello Turin, at lunchtime. While discussing the growth of certain shares, whose price has risen by one and a half points, a stockbroker orders his usual Carpano, but with the addition of half a dose of chinona:

The newly invented aperitif becomes an immediate success, so much so that regular customers wishing to order it devise a simple gesture

In the sixties, in the midst of an economic boom, Carpano decided to renew the image of Punt e Mes and for this purpose engaged Armando Testa. The Turin-born creative talent encapsulated its essence in his brilliant minimalist style: a sphere with a half-sphere positioned beneath it come to symbolise the harmonious equilibrium between vermouth and chinona,